Niederegger

Month: August, 2012

The Little Luxuries

In times of Recession everyone’s looking for the little luxuries in life. We find we must settle for getting a DVD instead of going to the cinema; buying a high end chocolate bar at the shops instead of eating at a restaurant; to get that little shopping thrill it’s going to have to be Strada not Prada.

The recession isn’t all bad news and it’s not just Alessio Rastani (the man who said “I go to bed at night dreaming of another recession) who benefited from the recession. Primark aka ‘Prirmani’ is on the up and up ever since people realised they could get designers styles minus the designer prices. Either way people will always want to have a nicer time and a more luxurious life whether there is a recession or not.

Little luxuries can come in all shapes and sizes for the coffee crazy there’s Starbucks coffee or how about the chocoholics and sweet toothed? Niederegger confectionary is a great option to replace those humdrum galaxy or dairy milk bars, but what about something a little more original, like Luxury Marzipan? Sure it’s not the first thing you think about when you feel that sweet tooth of yours itching, but that’s probably because you, like most people haven’t experienced Marzipan as it was meant to be, not the flaky over-sweetened stuff you find on cheap birthday cakes instead more like how it’s been made at Niederegger since 1806 by a family who know what they’re doing. Niederegger is classed as 100% marzipan because it’s made with much less sugar so it’s healthier too.

So when you’re cutting back on expenses but still want a little spice in your life, choose wisely which little luxuries you include in your shop it could make the difference between spring in your step or a bee in your bonnet.

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The Healthier Option

With the Olympics at a close and the Paralympics on the horizon, for the vast majority of londoners it’s now or never to get fit. It’s now or never to eat healthier and work towards that dream body. It’s safe to say that the sun hasn’t been consistently blessing us with good weather but a good body brings satisfaction even when the sun decides not to co-operate. Yes persistent exercise will be be expected and also a well structured diet but also a healthier snack. Preferably one high in vitamin E. Preferably a tasty, smooth Niederegger treat. Almost guaranteed that since the buzz of the Olympics, and a surge of new determination amongst aspiring athletes, you won’t be alone on this new journey of a healthier lifestyle.

Miss Marzipan

She’s the sweetest candy in the basket. The most delicate flower in the bunch. She’s Miss Marzipan. Just as beautiful on the inside as the outside, she represents all that Niederegger Marzipan stands for: quality, delicacy and heritage. Certainly not to be mingled or confused with the impostors of marzipan. She shall roam around London with a wagon of goodies imploring people to have a taste for their own good. Selfless. To each citizen she’ll hand delicately baked treats that only 200 years of experience and prudence can give birth to. With a bonnet of love and a basket of smiles, she’ll warm up your world and do your taste buds justice. From the Olympic scenery of Stratford to the residential scene if Shepherds Bush, she’ll travel in style with a mission in mind. To bring justice to the people of London. Niederegger Treats- that’s justice.

Chocolate, the new Caviar

Britain is a nation of chocolate lovers – we love to indulge in this scrumptious treat. Britons consume an average of 11kh per person per year, that’s around 3 bars a week – this equates to 660,900 tonnes a year in total!

Since 2007 chocolate consumption has doubled, the biggest increase was seen to be in the consumption of dark chocolate, milk chocolate is the first choice for two thirds of all Brits, only 1% don’t like it!

The demand for chocolate will increase by roughly 5 million metric tonnes by 2012 according to food companies and commodity traders – this year’s supply is already expected to fall short, with demand being too high.

Chocolate is not just important to business in the UK; according to the World Cocoa Foundation some 50 million people around the world depend on cocoa as a source of livelihood. Chocolate’s popularity means it has been a powerful tool for changing trade patters, as on of the first and most successful fairly traded products.

On a negative note, it has been said that in 20 years it could be a possibility that chocolate production will decrease to the point where it will be as valuable as caviar. Farmers in Africa are currently illegally using land on national reserves, as they are so desperate for fertile land to produce this sought after crop. John Mason, executive director and founder of the Ghana-based Nature Conservation Research Council, has forecast that shortages in bulk production in Africa will have a devastating effect: ‘In 20 years chocolate will be like caviar. It will become so rare and so expensive that the average Joe just won’t be able to afford it.’

The aforementioned can already be seen as cocoa prices increased by 10% in 2011, this is the largest increase since the 1970s.

I must say I was quite impressed with the opening ceremony of the Olympics. To tell you the truth, I wasn’t looking forward to it that much, as I had heard rumors circulating around London that it wasn’t going to be that amazing – obviously, they were just trying to fool me!

The opening ceremony really gave me an insight into British culture and its heritage, and I have to say it was quite spectacular. From the image of the fresh, green countryside and the farming to the sudden change to the industrial revolution and the suffragettes, the NHS and now the social media generation.

I thought one of the most impressive part of the ceremony, was during the industrial revolution where it looked like they were carving the Olympic rings and then they rose into the air… I was in awe!

I also shed a few tears, when the Olympic torch was passed from your most successful Olympian to the next, young Olympians – I thought was a beautiful way of lighting that magnificent cauldron.

Unfortunately, I was unable to get tickets to any of the Olympic games including the opening ceremony – but I managed to find a beautiful roof terrace where I watch the red arrows fly over my head at exactly 20:12, and was able to see the fireworks in the distance. I heard a lot of British people say, ‘Well we have now managed to master the art of firework displays since the Millennium disaster.’ It left me wondering how bad your firework display was back in 2000?

Well I am continuing to watch the Olympics on the television and I am totally hooked. The problem is, I love this country so much and yet I am from Germany – I don’t know who to support???

Lots and lots of love,

Miss Marzipan xxx